Buy Used and New Elie Ofek Books

Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

by Elie Ofek, Eitan Muller, Libai Barak

ISBN 13: 9780226618296

Format: Hardcover (352 pages)
Publisher: University of Chicago Press
Published: 21 Oct 2016

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Marketing and Innovations Management: An Integrated Perspective (Foundations and Trends (R) in Marketing): 13 (Foundations and Trends® in Marketing)

by Elie Ofek, Olivier Toubia

ISBN 13: 9781601983527

Format: Paperback (64 pages)
Publisher: Now Publishers Inc
Published: 19 Apr 2010

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